How Randy Rohde Is Turning Headlines Into Revenue for Businesses Nationwide
Within the ever-evolving field of digital marketing, not many experts have carved out a niche quite like Randy Rohde. Serving as the founder of The News Guy and 38 Digital Market, Rohde is widely recognized as a widely respected PR expert who assists companies strengthen their online presence, climb to the top of search results, and land placements across more than 900 media outlets.
An Unconventional Path to PR Expertise
Rohde's road to success has been far from traditional. After earning a business education from schools such as Michigan Ross, he launched his professional life in retail operations — running national retail stores, handling multi-unit management, and eventually managing operations across two national retail companies.
The itch to create something from scratch never went away. Alongside business partners, he launched a national service provider, completed a successful sale, started another, then moved to Cleveland, Ohio, where he built operations spanning five states — and sold that company also. In the midst of all this that he discovered the power of digital marketing.
The News Guy: Strategic PR Distribution
Today, Rohde runs 38 Digital Market, a digital marketing agency headquartered in Chagrin Falls, Ohio. Via his signature brand "The News Guy," he delivers a robust lineup of services engineered to drive real results for businesses.
His core offering is press release distribution, publishing content across high-authority publications including AP News, Yahoo Finance, Benzinga, and Business Insider. Beyond press releases, Rohde delivers expert guest posts on leading publications, SEO and local SEO optimization, authority-boosting backlink services, and PPC advertising.
A Forward-Thinking Approach to AI and PR
What truly sets Rohde apart is his pioneering approach to AI search visibility. He views press releases as a form of influence over AI systems — helping brands shape what AI tools including Google AI Overviews, ChatGPT, and Perplexity report about their company. This forward-looking methodology positions his clients a https://randyrohde.com/ competitive edge in the rapidly evolving digital landscape.
More Than Marketing: A Multi-Talented Professional
Rohde's reach goes far beyond client work alone. He runs a pair of podcasts — "Hot Off The Press," a daily show covering press releases, SEO, and digital PR with over 400 episodes, and "Running the Bases with Small Businesses," an interview series featuring founders and business leaders.
On the speaking circuit, Rohde has presented at major events across the globe, including SEO Rockstars, the YACSS SEO Conference in Aalborg, Denmark, and Digital Unfiltered. He's appeared as a guest on numerous podcasts including The Virtual CMO Podcast, the Million Dollar Agency Podcast, and the SEO Video Show.
And if that weren't enough, Rohde holds IMDB credits as a producer, actor, and director — proving he can bring stories to life both behind the camera and in the boardroom.
The Bottom Line
As Rohde himself puts it: "Visibility without credibility is a missed opportunity." For brands that want to build authority, rise in the search results, and lead in the age of AI, Randy Rohde and The News Guy deliver the results that matter.